Archive for June, 2018

  • I recently came across a marketing brochure from a competitor that outlines 'facts' about their offering and our own. The 'facts' turned out to be nothing more than marketing fantasy. Perhaps it’s my academic background, but unsubstantiated facts almost make me break out in a rash. Later in this article, I’ll outline the tests I ran to show their claims are wrong.  But I asked myself, why don’t we do something similar? It also made me ask, what role should marketing play at our company? I would argue that a successful marketing team ...Read More »