I’ve been on the road meeting with AV resellers that sell our products almost every week for the past couple months. Selling software products in the integration industry is exciting. The resellers are looking for high-margin, innovative products to sell and are also looking for ways to transition their business models.
One thing is for certain: the AV industry is facing an inevitable infusion of IT. And there seems to be some reluctance on the part of AV integrators to immerse themselves in the IT world.
I’ve shared my viewpoint on the subject in several talks at conferences in the past year as well as here in the blog: AV firms need to effectively transition into a more IT-driven world or be left behind. This article posted yesterday in Commercial Integrator hit the bulls eye on this topic.
What do you think?