• Be Honest with Your Customers and They’ll Be Honest with You

    I recently came across a marketing brochure from a competitor that outlines 'facts' about their offering and our own. The 'facts' turned out to be nothing more than marketing fantasy. Perhaps it’s my academic background, but unsubstantiated facts almost make me break out in a rash. Later in this article, I’ll outline the tests I ran to show their claims are wrong.  But I asked myself, why don’t we do something similar? It also made me ask, what role should marketing play at our company? I would argue that a successful marketing team ... Read More »

  • You’re Not Good at Everything – 3 Keys to Collaborative Success

    Collaboration is so far past being a buzzword that it’s almost become kitschy.  Nearly every booth at the upcoming 45,000+ attendee ‘InfoComm’ conference will figure out a way to entwine the word collaboration in their messaging somewhere.   But collaboration is truly important.  It’s at the core of how the workplace is changing to accommodate modern workstyles.  Collaboration can leverage everyone’s expertise in open forums, transforms serialized presentation meetings (i.e. PowerPoint) into parallelized problem-solving sessions, and encourages employee engagement.  Selfishly, embracing collaboration can invigorate your own career: by being aware of its personal ... Read More »

  • Quantifying AV Performance

    I recently attended the AV Users Group meeting in New York.  The group is a fantastic set of people who are responsible for the audio-visual infrastructure at some of the world’s most successful companies.  It was a great set of discussions but the biggest takeaway for me was this: in light of the ever-increasing appetite for technology to support the workplace, the pace of adoption has outrun our ability to understand its impact.  An afternoon panel at the event spent quite a bit of time trying to tackle the issues around ... Read More »

  • Back to College – Team Engagement Lessons for the Corporate Enterprise

    Productivity and engagement, collaboration, team cohesion – these are all topics that are important to a company's success. These topics have come into focus as corporate enterprises look to adapt their culture to the ever-increasing millennial demographic. I’ve met with several Fortune 100 companies who understand that rigid company hierarchy, top-down management, and traditional meeting-driven culture just won’t attract and retain top talent anymore. These companies are looking for new ways to engage their employees, unleash their productive potential, and keep them excited about company goals. This is what is partly behind ... Read More »

  • Riding the Crest of AV and IT Convergence

    If you work in either the Audio Visual (AV) or Information Technology (IT) sectors of our economy – you’ve probably heard the term ‘AV/IT convergence’. It’s a term that gets over-used and unless you’ve been installing cables on Mars you’re probably as tired of hearing about it as I am. What AV/IT convergence really means, in short, is that most of AV is being rethought in terms of software. Systems that once required complex and custom hardware can be re-envisioned as software or even cloud-based services. Cool. But you’ll notice that the convergence is mostly one-directional – AV systems aren’t replacing software. This ... Read More »