smallestI’ve been on the road meeting with AV resellers that sell our products almost every week for the past couple months.  Selling software products in the integration industry is exciting.  The resellers are looking for high-margin, innovative products to sell and are also looking for ways to transition their business models.

One thing is for certain: the AV industry is facing an inevitable infusion of IT. And there seems to be some reluctance on the part of AV integrators to immerse themselves in the IT world.

I’ve shared my viewpoint on the subject in several talks at conferences in the past year as well as here in the blog:  AV firms need to effectively transition into a more IT-driven world or be left behind.  This article posted yesterday in Commercial Integrator hit the bulls eye on this topic.

What do you think?


About Christopher Jaynes

Jaynes received his doctoral degree at the University of Massachusetts, Amherst where he worked on camera calibration and aerial image interpretation technologies now in use by the federal government. Jaynes received his BS degree with honors from the School of Computer Science at the University of Utah. In 2004, he founded Mersive and today serves as the company's Chief Technology Officer. Prior to Mersive, Jaynes founded the Metaverse Lab at the University of Kentucky, recognized as one of the leading laboratories for computer vision and interactive media and dedicated to research related to video surveillance, human-computer interaction, and display technologies.

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